Here's a quick rundown of free marketing tools for SMBs. We'll drill into more detail in subsequent posts.

1. Google My Business: https://www.google.com/intl/en_us/business/

• How it helps: Increase local visibility by managing your business listing on Google Search and Maps.
• What you can do: Add photos, respond to reviews, and update your business information to attract local customers.

2. Canva: https://www.canva.com/

• How it helps: Design eye-catching social media graphics, presentations, and other visual content with easy-to-use templates.
• What you can do: Create professional-looking marketing materials without needing graphic design expertise.

3. Mailchimp: https://mailchimp.com/

• How it helps: Build an email list and send targeted email campaigns to nurture leads and convert customers (free for up to 2,000 contacts).
• What you can do: Design email newsletters, create automated email sequences, and track campaign performance.

4. Hootsuite: https://www.hootsuite.com/

• How it helps: Manage multiple social media accounts from a single platform, schedule posts in advance, and track engagement metrics (free plan allows for managing 3 social media profiles).
• What you can do: Save time by streamlining your social media presence and gain valuable insights into your audience.

5. Google Analytics: https://analytics.google.com/analytics/attribution/onboarding

• How it helps: Track website traffic and user behavior to understand how visitors interact with your site and identify areas for improvement.
• What you can do: Analyze website traffic sources, user demographics, and content performance to optimize your marketing efforts.

6. Google Search Console: https://search.google.com/search-console/about

• How it helps: Improve your website's search engine ranking (SEO) by identifying technical issues and optimizing content.
• What you can do: Monitor website indexing, fix crawl errors, and submit sitemaps to improve your website's visibility in search results.

7. Buzzsumo: https://buzzsumo.com/

• How it helps: Discover trending content and identify influencers in your industry (free plan offers limited features).
• What you can do: Generate content ideas based on what's popular with your target audience and connect with influencers to expand your reach.

8. Answer the Public: https://answerthepublic.com/

• How it helps: Generate keyword ideas based on real user search queries.
• What you can do: Discover what people are searching for related to your business and tailor your content to their needs.

9. Ubersuggest: https://app.neilpatel.com/

• How it helps: Conduct keyword research and competitor analysis to find profitable keyword opportunities (free plan offers limited searches).
• What you can do: Improve your SEO strategy and identify keywords with high search volume and low competition.